Nigeria’s petroleum market is witnessing a fresh round of price competition as independent marketers and financial-backed filling stations drop prices below the ₦875 per litre at benchmark set by Dangote-affiliated stations.
As of 3 June 2025, Al-Moruf Filling Station at Power Line, Igando, offers Premium Motor Spirit (PMS) at ₦865 per litre, also Eunice filling station sells at ₦859 and MOJ selling for ₦865 Meanwhile, NNPC Retail has adjusted its rate to ₦870, adding to a growing list of operators challenging Dangote’s pricing dominance in the retail fuel market.
Depot Sales Pushes Price Lower
The shift is even more aggressive at the wholesale level. AITEO Depot is now selling PMS at ₦826 per litre, offering resellers a wide margin advantage. These price movements come despite Dangote’s significant production capacity and recent refining gains.
Industry observers say that these developments signal a shift in price leadership, with private and independent operators gradually overtaking the Dangote network.
Implications for the Market
The trend is prompting critical industry questions: If depots and retailers can offer cheaper fuel than the nation’s largest refinery, what does that say about refining economics and long-term pricing strategies?
One stakeholder commented:
“Marketers are clearly underpricing Dangote, and we expect further drop in petrol and diesel prices to follow. This shift could influence both consumer behaviour and wholesaler preferences.”
Price Snapshot (as of 2 June 2025)
| Marketer | Retail Price (₦/Litre) |
|---|---|
| Dangote-affiliated stations | ₦875 |
| NNPC Retail | ₦870 |
| MOJ | ₦865 |
| Al-Moruf (Igando) | ₦865 |
What Lies Ahead?
Analysts expect more aggressive pricing in the coming weeks as depot supply improves and independent importers increase their market share. Diesel (AGO) prices are also under review, with depot transactions hinting at similar underpricing trends.
Meanwhile, stakeholders await official clarification or a strategic response from Dangote’s marketing unit, which has so far maintained its pricing structure amidst growing competition.
Industry insiders say regulators may need to intervene to ensure fair competition and prevent speculative pricing distortions across states.
Market Insight
Nigeria’s deregulated downstream sector is now fully exposed to market forces, and competition is intensifying. While Dangote’s presence reshaped domestic refining, retail operators especially independent ones are finding ways to keep prices lean and consumer-friendly.
As fuel pricing becomes increasingly dynamic, Nigerians are encouraged to monitor stations in their areas to take advantage of better retail rates.